Well it’s almost a done deal, the year is almost over. What challenges lie ahead for our industry, our branding, our attitudes. Personally, I believe that the new year will bring more business to the broadcasting industry as a whole. With new digital technologies that seem to morph daily, the challenges terrestrial radio faces will be how to keep and maintain P1 and P2 listeners in a PPM world. How will you maintain your stations relate-ability?. Finding new ways to brand your stations image is by far the biggest challenge I see coming in 2010.
On the other end of my stick is the production end, finding new creative audio design in a venue that has heard it all before, is there something new I missed, is there a new effect, a new mix, a new or better way to produce?. I am going to start to expand my skill sets by learning Pro-Tools and other audio platforms so that my skill sets match everyone else’.
I would love to see programmers (myself included) develop their radio brands and retro fit them to really, really look at personality driven radio again. Music intensive radio is fine, but I fondly look back at why I got into radio in the first place and I miss that personality driven, whacked out fun zoo formatting. Radio can be fun again.. I know it can, we just need to take the neckties off and stop looking at the bottom line so much and look at why our listeners LISTEN in the first place. Just my thoughts, what are yours?
How sad is this.. The USPS has decided that a 55 year tradition of volunteers answering letters to Santa will no longer take place due to the discovery of one of their “volunteers” being a pedophile.
I’m saddened by this as I had hoped that especially this year, when most middle class kids won’t be getting the latest toy from Wally World or ToysRThem that at least they would get a nice letter from The Jolly Old Elf wishing them a Merry Christmas with a Postmarked Letter from the North Pole
So here is the alternative, go to your local rubber stamp manufacturer, and have them make a stamp for you that looks like a postmark( but obviously isn’t), Write the letter yourself, and discreetly gather it with the other mail you will get from the mailbox, viola’!.. Your child will get that letter they painstakingly practiced for hours writing in their best cursive letters, editing, erasing and finally putting it on paper, the final “list” in beautiful black permanent ink to the one person they know will give them hope.
Santa Claus
I believe, shouldn’t you!