Remergence of Fun Radio
I have had the opportunity to listen to some great internet radio lately, most notably 107.3 out of Liverpool England, their “presenters” work 2 hour shifts and there are a lot of them, which brings me to this: Are they volunteers, paid an immensely meager salary or is it because even though the pay is meager, they are passionate about their product, their sound and radio in general? I would speculate that it’s the latter, the music is new, the imaging a little over the top (but who am I to complain about it I love it) and the talent is genuinely happy and passionate about their station.
I find it as refreshing as I did in 1988 when I fell in love with this business we call radio, as a programming ( I really really want to be someday soon) student, I have hopes that someday American radio will take notice of great stations like the aforementioned and take note. It’s all about the passion, the drive and the ambition of our young personalities that will make radio as fun as it was in the past, only now we’ll add social networking, some diggs, tweets, faceplants and a host of other marketing tools to develop our specific brands into fun radio again. Don’t you agree?
