Part 3 On Character

So now lets focus on building a believable character, only the character is you. Here’s what I mean, lots of folks in smaller market radio tend to “over” produce their spots, “Ronnie Radio” is dead and gone. Clients want a believable read for their service or their product. Practice reading the newspaper articles or magazine articles aloud, but use the inflection you hear in your head when you’re reading silently to yourself, does that make sense? Sure it does, because that is your NORMAL speaking voice, the one you use when talking to your significant other, the one you use when you’re talking to your Mom. Learn to use that character (which is just really you) the next time you get a spot that requires, a conversational delivery, granted of course that it is written as a conversational piece. Good Luck, and practice makes perfect