Shut Up and Play the music

I had a conversation recently with a highly successful personality who was told to “have fun” but was admonished for doing so. What was the point?. This extremely talented show prep king was being told he “talks” too much. I beg to differ, I had a chance to listen to some skims, he was outstanding, 1 thought process in the break, informative, engaged and entertaining all in the span of :50 seconds and that’s talking too much?

Please give me a break, when will corporate programming get behind the mic again and show us how it’s supposed to be done? Never,, they’re too busy trying to figure out why PPM isn’t working like it’s supposed to for certain types of formats and you know why, because talent is told to shut up and just play the music, or the listener “doesn’t care about why you think  an Idol contestant was booted off”.

I really hope that radio will be allowed to be fun again. It’s why I got into the business in the first place, it was fun, it was engaging and it was entertaining. Isn’t that why we ALL got into this business anyway?