Well it’s almost a done deal, the year is almost over. What challenges lie ahead for our industry, our branding, our attitudes. Personally, I believe that the new year will bring more business to the broadcasting industry as a whole. With new digital technologies that seem to morph daily, the challenges terrestrial radio faces will be how to keep and maintain P1 and P2 listeners in a PPM world. How will you maintain your stations relate-ability?. Finding new ways to brand your stations image is by far the biggest challenge I see coming in 2010.
On the other end of my stick is the production end, finding new creative audio design in a venue that has heard it all before, is there something new I missed, is there a new effect, a new mix, a new or better way to produce?. I am going to start to expand my skill sets by learning Pro-Tools and other audio platforms so that my skill sets match everyone else’.
I would love to see programmers (myself included) develop their radio brands and retro fit them to really, really look at personality driven radio again. Music intensive radio is fine, but I fondly look back at why I got into radio in the first place and I miss that personality driven, whacked out fun zoo formatting. Radio can be fun again.. I know it can, we just need to take the neckties off and stop looking at the bottom line so much and look at why our listeners LISTEN in the first place. Just my thoughts, what are yours?
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