With the onset of the Holiday Season, it always becomes a challenge to find new and exciting ways to image your station for the holidays. This year is a little more challenging than in years past due to our economy and the inevitable urge to spend less and do more with what we already have.
That being said, if you find yourself in a quandary with what and how to image your station, you can always fall back to the basics, who, what, where, why, and how. The principles of Journalism 101. If you ask open ended questions using that formula, you will get the responses you need and you’ll get a bunch of tape that will go on the cutting room floor as it were.
I have come across some great tape, just asking simple questions like; “What is your favorite holiday meal and how do you make it?” ( for my AC stations I ask 9 year olds) or, How many parties do you go to during the holidays and how do you choose which ones to go to?, Or an old favorite, “What do you do to get ready for Christmas”.
In this recessionary period, questions will change to reflect the individuals, “How are you going to make Christmas memorable this year?”.. “What will make this Christmas special for your family?”, “Where will you spend the Holidays?” Great holiday imaging is what will put your station ahead of the others. PPM not in your market?. Don’t worry, it still makes a difference and those small things make your station sound as big as it can be.
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