Internet Radio imaging

I just signed a new client rooradio.com for imaging and was amazed by the amount of feedback I got concerning how well the imaging sounds online. If you image internet radio, the first things you should be concerned with is bit rate,stereo definitions and voice quality.
I send everything at 160kps stereo and depending on your clients (or your) streaming application this is probably the maximum you’ll want to set it at. Why? well anything more is a waste of bandwidth, anything less takes away the quality of production piece. You’re sweeps shouldn’t be more than 15 seconds anyway, and if they are, you should ask for a re-write. Music promos/sweeps on the other hand can be up to 30seconds but anything more takes away from the brand of the internet station.