Over use of holiday

Ok, so it’s just about the end of January, I haven’t gotten my W2′s (W9′s either) and already I’m being deluged with Valentines Day ads/imaging.  Anymore this holiday in particular irritates the heck out of me. We might as well be imaging Arbor Day, Handkerchief Day and Kiss A Farm Implement Day too.

You buy chocolates, flowers, even nice jewelry for your sweetheart and yet, the chocolate gets tossed, the flowers die and the jewelry is taken back and that money is used to pay off some debt you’ve incurred over the last year. So really the best Valentines gift ever, imo is a Hallmark and a handwritten note or poem. That may be the best gift ever.

But back to imaging and producing it.. Every year I try and find new audio or new ways to tell the listener how much “I Love You” and every year it becomes more and more of a challenge. This year is no different.  Look for audio in the places you least expect it.. Grocery stores and Gas stations.. More roses and chocolate are bought in these two locations than most, (mostly men but a few women too), but a great source for imaging audio and great for drops inside your station promos.