Immersing the message

I was reading an article in MediaPost about immersing web code in video [mediapost.com] and I found this facinating!

Now how can we immerse what we do as imaging producers to fully engage the radio listener to visit our stations sites and click throughs.
It now gives new meaning to TSL (Time Spent Looking). If we harness the power of our brand and image it to reflect the relevance of our stations web sites to our listeners everyday lives and we as programmers and developers can further help them with their day to day routines, and I believe we’re all the better for it. It will help us keep P1′s, develop our P2′s and gather the fringe P3′s. How do you help better your brand? I’d love to know