Ok, so we’re all a little frustrated on how we as radio people can keep it real, keep it fresh, look into the digital eye of things. If you are on a music intensive top 40 station, you already know that the kids today are so gadget friendly that if you took their IPhones or IPods for that matter they would literally breakdown in tears. So there are ways to get into their heads with your brand.
Text messaging your positioning statement or your brand directly to the masses is a sure fire way to keep them top of mind when the PPM rolls out in your town sometime in the next 5 years. PPM in the majors is already proving to be a much anticipated and in my opinion over analyized tool. I think it would have been better tested first in a couple of the large markets, Like Kansas City, Denver, Des Moines and Minneapolis to get a tighter scoped idea on how it will be beneficial to programmers.
But lets get back to looking outside the cube. YouTube, Itube, WeallTube for reality. Everyone and their Dad has seen YouTube and if you’re looking to capture your digital audience this is the place to do it. Creating your brand within the context of a video is cheap, effective and fun. All it takes is a digital camera, and a talented bunch of jocks and you can really take your brand world wide. More to come.. I’ll be here all week, try the veal
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